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So. What does an SEO Consultant really do?

The SEO Consultant must start with understanding the clients' business and marketing goals to develop the strategy and approach for a winning SEO campaign.

Ideally, the SEO Consultant should understand things like: Business Objectives, Marketing Strategies, Demographics of Target Audience, Media Mix & Flight Dates, Creative considerations, Messaging, Success Metrics, Dependencies, and Methods of Measurement.

Then, the SEO Consultant starts the process of leveraging the client's strategic marketing and messaging information (industry segment, target market, value proposition or offer, etc.) for keyword selection and creative development.

Here is a summarized task list for the SEO Consultant.

1) Understanding Client's Business Objectives & Strategic Marketing Plan
2) Comprehensive Website Analysis
3) Keyword Research and Analysis.
4) Baseline report
5) Competitive analysis for main keywords/keyword phrases in Search Engines.
6) Content Analysis & SEO Copywriting
7) Analysis of information architecture and linking structure.
8) Analysis of HTML and page layout.
9) HTML validation.
10) Recommendations for necessary modifications to essential page text elements for achieving satisfactory search engine placement.
11) Recommendations to optimize source code including the URL, filenames, page titles, descriptions, javascript, etc.
12) Search Engine Saturation / Link Popularity Analysis
13) Link Relevancy & Co-Citation Analysis
14) Internal & External Linking Strategy & Recommendation.
15) Ongoing Monthly monitoring, reporting and recommendations.
16) Continually optimize according to the client's needs and business objectives